Coffral Asia logo black

About Us

Corporate culture

a family

We are a family-run business, that believes in providing high-quality and innovative construction equipment with exceptional services.

We are small enough to treat customers as individuals, but with the expertise and equipment fleet of a large company.

Our Vision

To be a leading rental provider of safe, high-performance construction systems for contractors.

Our Mission

We are committed to:
• Excellence in products without compromise for the safety of workers and communities.
• Be the best and the most reliable.
• Providing solutions to our partners.
• Delivering phenomenal customer service.
• Training our customers via our pool of instructors and teachers.

Our Values

• Learning and giving chances – Everybody can be trained.
• Progress – We dare to make new mistakes.
• Happiness – We work happily in a sincere working space.
• Sisterhood and brotherhood – Everybody helps each other in the firm and out.
• The COFFRAL family – We watch out for each other and celebrate together our success.
• Hard work & dedication are incentivized

❝As I look at the growth over the years since our inception in 2010, I am extremely proud of what we have achieved and even more excited about our perspective for an equally promising future. We have successfully garnered business from across Southeast Asia, while earning our client’s trust along the way. Thanks to our decades of experience, commitment to quality and community, and integrity.

What makes us different?
We make any small contractor instantly big in the market! The difference between a big contractor and a small one is the availability of equipment. This gap will be completed by COFFRAL! You only have to bring your know-how and skills to the table!❞

coffral asia ceo Jim Goudsmit
Jim Goudsmit
CEO of COFFRAL Asia Pacific

Company Profile

Code of Conduct

ISO Certifications

With ISO 9001:2015 and ISO 45001:2018 Certifications, COFFRAL Asia is dedicated to renting access, shoring, and formwork construction equipment.

  • The COFFRAL Asia team received these recognitions for their dedication and efforts.
  • We strive to provide effective solutions to our clients.

Our philosophy Beyond the organization

Corporate Social Responsability

Youth Education & Training

COFFRAL offers scholarships, sponsorships, traineeships, and apprenticeships.

We are also a member of the Youth Inclusion Network (YIN) – a network of companies committed to youth inclusion that helps bridge the gap between the Youth and the corporate world.

Good Heath & Well-Being

Part of our commitment towards our employees is to give our staff the opportunity to take a more active role in their health and well-being.

Safety First

COFFRAL involves a comprehensive approach to health, safety, environmental, and quality management in line with our vision. This is demonstrated by ensuring no one is harmed at work.

be part of our success. join Us today.

COFFRAL ASIA company history

Milestones of the company

coffral shoring history
How it all began

Introduction of Staflex / H-frame shoring system in Asia by COFFRAL's founding father, Jules Goudsmit.

coffral asia shoring system
COFFRAL ASIA was founded in Thailand

In its beginning days, the company was known as COFFRAL-Thai for its formworks and shoring systems.

Did you know? The name ‘COFFRAL’ is inspired by the French word “Coffrage”, meaning “Formworks.”

coffral asia industrial ringlock scaffold system
COFFRAL ASIA establised itself in the Philippines with the introduction of a new product: INDUSTRIAL RINGLOCK

The company, which is tracing its roots to decades of European tradition and expertise, was established in the Philippines in January 2010.

A stock of 20,000m³ of Industrial Ringlock Scaffold System was then imported into the country. They are the first to introduce this system in the Filipino market. This initiative was followed by the training of hundreds of Filipinos to become professional and skilled scaffolders.

This is the 1st step of COFFRAL's "access vision".

coffral asia trench box
TRENCH BOXES were introduced in the Philippines

COFFRAL is the pioneer in importing the Trench Box Shoring System – Kring Boxes – in the Philippines.

coffral asia atlas heavy duty shoring
COFFRAL Philippines introduced ATLAS HEAVY DUTY SHORING, became ISO Certified: ISO 9001, and established its new Headquarter

In February 2013, COFFRAL moved its office to its actual location at Summit One Tower, Shaw Boulevard, Mandaluyong City.

The following month, COFFRAL introduced a new product: the Atlas Heavy Duty System, which provides a modern safe, and efficient solution to Structural and Civil Engineering problems. Ideal for infrastructure and bunker slabs (slabs thickness ≥ 2m).

Since September 2013, COFFRAL has been awarded the certifications ISO 9001 — the international standard for a quality management system (QMS).

coffral asia training
COFFRAL ASIA receives continuous STE trainings since 2014

Product knowledge is key to success. That’s why at COFFRAL ASIA our staff is being trained regularly by STE Scaffolding Training Europe from scaffolder courses to Safety and Inspection courses. International Top Trainings.

coffral asia gondola
COFFRAL ASIA expansion and standardization

COFFRAL Thailand moved its office to its actual location at 72 SOI RATCHADA NIWET YAEK 3, SAMSEN NOK, HUAI KHWANG, BANGKOK 10310, THAILAND.

A new stock of 10,000m³ of Industrial Ringlock Scaffold System was imported to Thailand. Followed by the training of hundreds of Thai people to become professional and skilled scaffolders.

Meanwhile, the European-made Gondola was introduced in the Philippines, the longest and safest Gondola available in the Filipino market.

These two product launches are the 2nd step in COFFRAL's "access vision".

coffral asia rental park
Opening of our Rental Park in Concepcion, Tarlac

COFFRAL Philippines transferred its warehouse to Concepcion, Tarlac with the aim to expand and serve better our customers in the fastest way.

aerial platfroms
Introduction of a new product line in the Philippines: AERIAL PLATFORMS

The 3rd step of our vision to position COFFRAL as the one-stop access solution provider for working at height is the Aerial Work Platforms (AWP).

COFFRAL, the Access Specialists in the Philippines.

  1. Industrial Ringlock Scaffold
  2. Gondola
  3. Aerial Platform
coffral asia lowbed truck for manlift
Introduction of the Telescopic Handler, the tallest Boom Lift, and starting with MEWP Transportation in the Philippines

The JLG Telehandler 4013PS can reach up to 13m height with a load capacity of 4 Tons! It can act as a mini crane.

The JLG Ultra Boom can reach up to 43.50 meters in height. This is the tallest boom loft available in the Philippines.

In terms of logistics, COFFRAL Philippines invested in a new truck and a new lowbed trailer. The perfect integral solution for Aerial Platforms.

boom lift, scissor lift, vertical mast lift, manlift
AERIAL PLATFORMS are introduced in Thailand

Along with the new product line of Manlifts in Thailand, COFFRAL introduced the Tallest Boom Lift in the country – JLG 1350SJP.

coffral asia jlg maintenance and repairs
U P C O M I N G | COFFRAL ASIA introduce the Doctor JLG

COFFRAL takes the responsibility to be the first company offering JLG Aerial Platforms maintenance in the Philippines. This gives opportunities for all customers who invested heavily in these Aerial Lifts to maintain their assets, thanks to our COFFRAL Doctor JLG 24h/7 days service.


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