Who we are

Our Vision

To be a leading rental provider of safe, high performance construction systems for contractors.

Our Mission

We are committed to:

  • Excellence in products without compromise for safety of workers and communities.
  • Be best and the most reliable.
  • Providing solutions to our partners.
  • Delivering phenomenal customer service.
  • Training our customers via our pool of instructors and teachers.

Our Values

  • Learning and giving chances Everybody can be trained.
  • Progress We dare to make new mistakes.
  • Happiness We work happily in a sincere working space.
  • Sisterhood and brotherhood Everybody helps each other in the firm and out.
  • The COFFRAL family We watch out for each other and celebrate together our success.
  • Hard work & dedication are incentivized!

As I look at the growth over the years since our inception in 2010, I am extremely proud of what we have achieved and even more excited about our perspective for an equally promising future. We have successfully garnered business from across Southeast Asia, while earning our client’s trust along the way. Thanks to our decades of experience, commitment to quality and community, and integrity.

What makes us different?
We make any small contractor instantly big in the market! The difference between a big contractor and a small one is the availability of equipment. This gap will be completed by Coffral! You only have to bring your know-how and skills to the table!

Jim Goudsmit

CEO of Coffral Asia Pacific

A family business

We are a family-run business, that believes in providing high-quality and innovative construction equipment with exceptional services.

We are small enough to treat customers as individuals, but with the expertise and equipment fleet of a large company.

Check our Coffral Milestones!


ISO Certifications

Corporate Social Responsibility Projects

Good Heath & Well-Being

Part of our commitment towards our employees is to give our staff the opportunity to take a more active role in their health and well-being.

Youth Education & Training

COFFRAL offers scholarships, sponsorships, traineeships, and apprenticeships. 

We are also a member of the Youth Inclusion Network (YIN) – a network of companies committed to youth inclusion that helps bridge the gap between the Youth and the corporate world.

Safety First

COFFRAL involves a comprehensive approach to health, safety, environmental, and quality management in line with our vision. This is demonstrated by ensuring no one is harmed at work.

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